Marriott International’s JW Marriott Hotel brand entered its first hotel in the New York market with the opening of the JW Marriott Essex House New York. As reported, Marriott began operating the hotel in the wake of Strategic Hotels & Resorts closing on the property for a gross purchase price of about $362.3 million.

The 509-room hotel is located on Central Park South and most recently operated as the Jumeirah Essex House. Its guestrooms and suites measure between 300 to 2,500 square feet. An Executive Lounge, a hallmark JW Marriott feature, will be constructed by early next year.

“We are thrilled to make the iconic Essex House hotel home to the first JW Marriott hotel in New York City,” said Mitzi Gaskins, vice president and global brand manager, JW Marriott Hotels & Resorts at Marriott International. “We look forward to showcasing the rich culture and energy of New York City, while delivering the warmly authentic and elegant environment that is unique to our brand.”

In personnel developments, Stephen Batta was named general manager of the property. Batta has more than 20 years of industry experience, and spent the majority of his career in the New York market. Most recently, Batta was the general manager of the Renaissance New York Hotel 57.

The Essex House first opened its doors in October 1931 and at that time was the tallest tower in New York. Marriott International operated the hotel from 1969 to 1984 and though the hotel has grown and changed under several hospitality brands over the years, the building remains one of the city’s most revered Art Deco structures. JW Marriott Essex House New York is one of more than 200 hotels and resorts across the country that is recognized by Historic Hotels of America for preserving and maintaining its historic integrity, architecture and ambiance.

“The Essex House is one of New York City’s most recognized high-end hotels,” said Gaskins. “We will continue to tell the hotel's story by honoring the past, while bringing JW Marriott’s signature modern touches to the guest experience. We are proud to be in New York City.”